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07.30.2015 loading …
Thinking of a Rebrand? 6 Design Considerations that Mustn’t Be Overlooked

Thinking of a Rebrand? 6 Design Considerations that Mustn’t Be Overlooked

Before you think about rebranding – or even refreshing a logo – think about these six considerations.

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07.23.2015 loading …
Imprint, a Sullivan Content Lab, Wins Big at Content Marketing Awards

Imprint, a Sullivan Content Lab, Wins Big at Content Marketing Awards

Imprint, a Sullivan Content Lab, took home several accolades in this year's Content Marketing Awards. This competition is presented and owned by the Content Marketing Institute to award the best content marketing projects, agencies and marketers in the industry each year. Click through for more details.

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07.22.2015 loading …
5 Ways to Reclaim the True Meaning of “Brand” and “Design”

5 Ways to Reclaim the True Meaning of “Brand” and “Design”

The words “brand” and “design” have been drastically overused and convoluted – rendered meaningless to the point where a new generation of people questions their fundamental value. Sullivan's executive creative director and partner, John Paolini, explores five ways to reclaim their true meanings.

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07.16.2015 loading …
Q&A with Georgia Galanoudis of Imprint, a Sullivan Content Lab, on Women in Communications

Q&A with Georgia Galanoudis of Imprint, a Sullivan Content Lab, on Women in Communications

Georgia Galanoudis is a Managing Director of Imprint, a Sullivan Content Lab, and the new VP of Programming at the New York Women in Communications organization. We recently sat down with her to learn more about her new role.

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07.09.2015 loading …
Out of the Shadows: B2B Marketers Take a Giant Leap Forward

Out of the Shadows: B2B Marketers Take a Giant Leap Forward

Now that B2B marketing is front and center, it's even more critical to rethink how we build and market our brands. By recognizing the power of emotion, the increasingly blurred lines between categories, and the crucial role the front line plays in building and communicating the value of your brand, we can cement our spot on the main stage.

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