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09.26.2014 loading …
Making the Case for Investing in Onboarding

Making the Case for Investing in Onboarding

When a company known for customer service offered a product onboarding experience that was less than friendly, the result was major cognitive dissonance for its customers — along with potential impacts to the business. Here’s how we helped.

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09.25.2014 loading …
Mixing Rationality and Inspiration

Mixing Rationality and Inspiration

How NYU Stern sold its incoming students on an Orientation that engaged them like never before.

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09.24.2014 loading …
A Playbook for Better Sales Enablement

A Playbook for Better Sales Enablement

High-tech hosting services provider Windstream came to us for help with sales enablement. Our solution? A flexible, modular playbook that focuses on responding to prospects’ actual business concerns, not just their job roles.

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05.23.2011 loading …
Maintaining Mystique in a Mass-tique Market

Maintaining Mystique in a Mass-tique Market

Luxury brand marketing’s conundrum in the 21st century

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