Sullivan

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Our news. Our views. Our thoughts and ramblings. It’s all right here. Stop by often and join the conversation.

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07.21.2016
Pokémon Go: Augmented Reality’s Big Moment.

Pokémon Go: Augmented Reality’s Big Moment.

The app is inescapable. Our Head of Digital, Peter Petralia, brainstorms ways businesses can learn from the mobile AR hit.

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07.18.2016
5 Simple Rules to Improve Onboarding.

5 Simple Rules to Improve Onboarding.

Head of Marketing Lauren Walsh writes about creating a great first impression with customers—and why it impacts your business.

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07.11.2016
Stand Out in a Sea of Tradeshow Sameness.

Stand Out in a Sea of Tradeshow Sameness.

B2B companies often struggle to make the most of people's time at events. Our experience for Wolters Kluwer put attendees first.

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07.08.2016
Sullivan’s Approach Shines in New Third-Party Report.

Sullivan’s Approach Shines in New Third-Party Report.

Our understanding of customer experience and brand behavior training sets us apart.

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07.06.2016
Netflix’s New Logo is Bad & No One Cares.

Netflix’s New Logo is Bad & No One Cares.

Slick user experience design makes it easy to overlook other missteps, writes Executive Creative Director John Paolini.

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