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06.25.2015 loading …
Q&A: The New $10 Bill Marks an Exciting Change to a Centuries-Old Brand

Q&A: The New $10 Bill Marks an Exciting Change to a Centuries-Old Brand

The Treasury Department's announcement is a fascinating development—but is it the start of a comprehensive overhaul that print currency needs?

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06.22.2015 loading …
3 Ways VR Can Put the Customer Back into Focus

3 Ways VR Can Put the Customer Back into Focus

Virtual Reality certainly represents a gamble. But businesses with complex products and services shouldn’t be so quick to write off its benefits. Here are reasons to believe that a great VR experience can transform the way they connect with audiences—and justify the risk of becoming an early adopter.

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06.19.2015 loading …
3 Key Ingredients for Killer Branded Content

3 Key Ingredients for Killer Branded Content

What do Sperry, Land Rover and HBO’s Game of Thrones have in common? Each are delivering on-brand, innovative content marketing. Georgia Galanoudis, Managing Director of Imprint, a Sullivan Content Lab, offers three key ingredients needed for learning as you go in creating branded content.

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06.17.2015 loading …
Sullivan & Imprint Take Home Gramercy’s Financial Marketing Strategy Awards

Sullivan & Imprint Take Home Gramercy’s Financial Marketing Strategy Awards

Sullivan's work for Merrill Lynch, as well as the work of our content lab, Imprint, for Fidelity were both recognized as winners in the 2015 Gramercy Institute Financial Marketing Strategy Awards.

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06.16.2015 loading …
What are the Highest Brand Priorities for Emerging Business?

What are the Highest Brand Priorities for Emerging Business?

Still inspired by her recent course on how brand thinking can invigorate entrepreneurial plans and ambitions, we talked with Sullivan’s partner and executive director of strategy, Nicole Ferry, about the highest priorities and biggest mistakes entrepreneurs need to consider when thinking about how they brand their business.

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