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Our news. Our views. Our thoughts and ramblings. It’s all right here. Stop by often and join the conversation.

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07.07.2015 loading …
The B Word: What GoPro Teaches Us about Brand

The B Word: What GoPro Teaches Us about Brand

Marketing, and brand in particular, can have superficial connotations in the digital age we live in. Views of what each can be are often limited—but can GoPro open our minds?

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07.07.2015 loading …
Sullivan News Roundup – Summer 2015

Sullivan News Roundup – Summer 2015

It’s been a busy past few months here at Sullivan. More of our work, thinking and people have caught the eye of some of the most respected press, award competitions and conferences. Read more of our Press Highlights, Events and Awards!

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07.06.2015 loading …
Digital Design: If It Ain’t Broke, You Can Still Improve It

Digital Design: If It Ain’t Broke, You Can Still Improve It

We've evolved our Webby Award-winning website to better capture Cornell Tech's evolving story.

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06.25.2015 loading …
Q&A: The New $10 Bill Marks an Exciting Change to a Centuries-Old Brand

Q&A: The New $10 Bill Marks an Exciting Change to a Centuries-Old Brand

The Treasury Department's announcement is a fascinating development—but is it the start of a comprehensive overhaul that print currency needs?

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06.22.2015 loading …
3 Ways VR Can Put the Customer Back into Focus

3 Ways VR Can Put the Customer Back into Focus

Virtual Reality certainly represents a gamble. But businesses with complex products and services shouldn’t be so quick to write off its benefits. Here are reasons to believe that a great VR experience can transform the way they connect with audiences—and justify the risk of becoming an early adopter.

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