Sullivan

Blog

Our news. Our views. Our thoughts and ramblings. It’s all right here. Stop by often and join the conversation.

Subscribe: RSS
07.08.2016
Sullivan’s Approach Shines in New Third-Party Report.

Sullivan’s Approach Shines in New Third-Party Report.

Our understanding of customer experience and brand behavior training sets us apart.

read full post
07.06.2016
Netflix’s New Logo is Bad & No One Cares.

Netflix’s New Logo is Bad & No One Cares.

Slick user experience design makes it easy to overlook other missteps, writes Executive Creative Director John Paolini.

read full post
06.28.2016
Fall Back in Love with Your Brand Identity.

Fall Back in Love with Your Brand Identity.

Creative Director Meg Beckum shares 3 ways we've helped clients like Liquidnet get excited about their brands again—and made customers love them, too.

read full post
06.23.2016
Balancing Brand Equity and Flexibility.

Balancing Brand Equity and Flexibility.

How we’ve helped TD Ameritrade enable evolution as 4 divisions create brand identity systems within the master brand.

read full post
06.13.2016
Getting Workshops to Work for You.

Getting Workshops to Work for You.

Director of Content Soo Kim on why iterative workshops with clients make for a great working experience—and lead to better outcomes.

read full post