Sullivan

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Our news. Our views. Our thoughts and ramblings. It’s all right here. Stop by often and join the conversation.

09.23.2011 loading …
I love Foursquare, but I don’t use it.

I love Foursquare, but I don’t use it.

I’m a huge believer in Foursquare. I don’t use it. I don’t think there’s anything wrong with that.

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09.21.2011 loading …
What are you trying to say?: An Intro to Infographics

What are you trying to say?: An Intro to Infographics

More than ever, companies are turning to graphic representation to get their ideas across and communicate the content of their data. Good information design sends a message more concisely—and often more effectively—than a huge set of numbers or a page of text. Thanks to their easy absorption, infographics are becoming ubiquitous, producing a new visual vernacular. Understanding this language, though, is much simpler than creating it.

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09.20.2011 loading …
You say investment. They hear expense.

You say investment. They hear expense.

Technology marketers should be asking themselves a very important question: How well do I know the buying process of my customers? A recent study regarding who makes IT buying decisions may surprise you: CFOs authorize five-times more IT investments than do CIOs

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09.15.2011 loading …
Making a Difference with Media: Non-Profits on the Digital Scene

Making a Difference with Media: Non-Profits on the Digital Scene

Several innovative nonprofits are using digital and social media to power their storytelling and connect with a world of new donors.

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09.09.2011 loading …
One Lump or Two?

One Lump or Two?

The best designers are usually good at handling criticism from their peers and clients. They learn to roll with the punches and don’t get their nose out of joint when their favorite color gets shot down. Any client would prefer to work with a designer who responds well to feedback, so I’d like to suggest they return the favor.

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