We are thrilled to announce that BtoB Magazine has named Sullivan top agency of the year in the small-agency category in the annual Top Agencies report. A special thank you to our team members, our clients and our suppliers—all of whom make Sullivan the special place it is.
On March 19, we issued a full press release, whose text also appears below:
Brand Engagement Firm Sullivan Named Small Agency of the Year by BtoB Magazine
Sullivan Previously Named a BtoB Magazine Top Agency of the Year in 2008, 2009, 2010 and 2011
NEW YORK, NY--(Marketwire - Mar 19, 2012) - Brand engagement firm Sullivan announced today that it has been named 2012 Small Agency of the Year by BtoB Magazine. This award follows an impressive year for Sullivan, which grew its total revenue by 43 percent in 2011, picking up a record 18 new high-profile clients such as BlackRock, Deutsche Bank, Merrill Lynch, Wolters Kluwer and Tom Ford Beauty, among others.
"We are honored to be recognized as BtoB Magazine's Small Agency of the Year," said Barbara Apple Sullivan, Founder and Managing Partner of Sullivan. "Sullivan has built a reputation for strategic and creative excellence for its growing list of world class clients. 2011 was really a game-changing year for us in every area of our business, and we couldn't be more excited to share this achievement with our clients, partners and employees."
In addition to its revenue and new business growth in 2011, Sullivan won higher education accounts with New York University Stern School of Business and University of California-Berkeley Haas School of Business, as well as high-tech accounts with Liquidnet and TOA Technologies. In addition, the agency expanded its client roster in the financial services category with new clients BlackRock, Deutsche Bank, Merrill Lynch and Oppenheimer. Also last year, Sullivan entered into a joint venture with mobile experience company Two Bulls to expand its digital capabilities and expertise.
To compile the list of Top Agencies, BtoB surveyed agencies in its database through an online entry form. The Top Agencies report includes four categories: small agencies (revenue up to $10 million); midsize agencies (revenue between $10 million and $99.9 million); large agencies (revenue of $100 million and up); and interactive agencies. The finalists in each category were selected based on percentage of total business that is business-to-business, revenue growth, new client wins, innovative work and expanded service capabilities.
Sullivan is a multi-disciplinary brand engagement firm dedicated to connecting customers to brands at the very moments they are likely to make decisions. Our capabilities span all aspects of strategy, design, and delivery, across traditional and digital media. The firm boasts relationships with many blue-chip for-profit and not-for-profit clients including American Express, BlackRock, Charles Schwab, Citibank, Human Rights Watch, NYU Stern and UC Berkeley. With a focus on actionable touchpoints, Sullivan fills the capability gaps left by traditional branding firms and advertising agencies.
About the Author
Barbara Apple Sullivan is Managing Partner of Sullivan, a brand engagement firm she founded in 1990.
Barbara holds an MBA from Harvard Business School and a BS in economics from the Wharton School of the University of Pennsylvania.
Follow Barbara on Twitter @bapplesullivan