An asset manager's most valuable asset turns out to be the way it works.

Getting advertisers to see WebMD's value required telling a story about more than the usual metrics.

The Web Marketing Association presented Columbia Management a 2012 Internet Advertising Competition (IAC) award for outstanding achievement in internet advertising. Columbia Management's "A Way of Working that Works" campaign, developed by Sullivan, won for Best Financial Services Online Campaign.

Products that deliver enjoyable experiences are born of enjoyable life experiences.