An asset manager's most valuable asset turns out to be the way it works.

Getting advertisers to see WebMD's value required telling a story about more than the usual metrics.

Institutions of higher education have a huge stake in the quality and type of students they attract and enroll. Branding can help them stay competitive.

The LA Times featured my Dollar ReDe$ign project in a recent article about the fate of paper currency.

"Saint Laurent Paris"? Now why would they do a thing like that?