As an interactive and intimate platform, mobile presents a new and worthwhile opportunity for brands to increase customer loyalty.

Tiger may be back in the game, but can he win back our hearts?

The Web Marketing Association presented Columbia Management a 2012 Internet Advertising Competition (IAC) award for outstanding achievement in internet advertising. Columbia Management's "A Way of Working that Works" campaign, developed by Sullivan, won for Best Financial Services Online Campaign.

What themes will define marketing and branding in 2012? One month into the year, we’ve identified four trends to watch:

Those who challenge the status quo often fail, but there is at least some success in the attempt itself. The world of branding is littered with failures, but sadly, they have challenged nothing more than the limits of mediocrity. Fail bigger? Sure. Even better: fail bolder.