As an interactive and intimate platform, mobile presents a new and worthwhile opportunity for brands to increase customer loyalty.

The Web Marketing Association presented Columbia Management a 2012 Internet Advertising Competition (IAC) award for outstanding achievement in internet advertising. Columbia Management's "A Way of Working that Works" campaign, developed by Sullivan, won for Best Financial Services Online Campaign.

For small businesses, there’s more to social media than Facebook and Twitter.

What themes will define marketing and branding in 2012? One month into the year, we’ve identified four trends to watch:

Contrary to popular news stories about ten-year-olds building killer apps, it's not an easy task. So before you try to build the next Angry Birds, ask yourself these key questions.