An asset manager's most valuable asset turns out to be the way it works.

The 2012 Sullivan/Northstar Rebuilding Investor Trust Study asked investors to talk about loyalty to their advisors--in romantic terms.

In a down market, financial advisers are going above and beyond to better serve their clients. When the WSJ investigated this trend, our study provided statistical support for one potential cause.

The Web Marketing Association presented Columbia Management a 2012 Internet Advertising Competition (IAC) award for outstanding achievement in internet advertising. Columbia Management's "A Way of Working that Works" campaign, developed by Sullivan, won for Best Financial Services Online Campaign.

What themes will define marketing and branding in 2012? One month into the year, we’ve identified four trends to watch: