Sullivan

Blog

Our news. Our views. Our thoughts and ramblings. It’s all right here. Stop by often and join the conversation.

08.23.2012 loading …

How to Make a College an Irresistible Brand

Institutions of higher education have a huge stake in the quality and type of students they attract and enroll. Branding can help them stay competitive.

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07.09.2012 loading …

Yves Saint Laurent: Re-Branding an Icon

"Saint Laurent Paris"? Now why would they do a thing like that?

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06.04.2012 loading …

Our Office / Our Brand

Even branding firms need brands. Designing our new offices helped us refresh the Sullivan brand, and communicate it to clients and employees alike.

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04.05.2012 loading …

New Bills, and a New Brand

5 ways to improve the U.S. currency.

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12.19.2011 loading …
Favor the Bold

Favor the Bold

Those who challenge the status quo often fail, but there is at least some success in the attempt itself. The world of branding is littered with failures, but sadly, they have challenged nothing more than the limits of mediocrity. Fail bigger? Sure. Even better: fail bolder.

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