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Those who challenge the status quo often fail, but there is at least some success in the attempt itself. The world of branding is littered with failures, but sadly, they have challenged nothing more than the limits of mediocrity. Fail bigger? Sure. Even better: fail bolder.
Where have all the articles (a, an, the) gone?
Creative uses of technology paired with meaningful brand allusions make for breakthrough brand experiences.
More than ever, companies are turning to graphic representation to get their ideas across and communicate the content of their data. Good information design sends a message more concisely—and often more effectively—than a huge set of numbers or a page of text. Thanks to their easy absorption, infographics are becoming ubiquitous, producing a new visual vernacular. Understanding this language, though, is much simpler than creating it.