Institutions of higher education have a huge stake in the quality and type of students they attract and enroll. Branding can help them stay competitive.

"Saint Laurent Paris"? Now why would they do a thing like that?

Even branding firms need brands. Designing our new offices helped us refresh the Sullivan brand, and communicate it to clients and employees alike.

5 ways to improve the U.S. currency.

Those who challenge the status quo often fail, but there is at least some success in the attempt itself. The world of branding is littered with failures, but sadly, they have challenged nothing more than the limits of mediocrity. Fail bigger? Sure. Even better: fail bolder.