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Our news. Our views. Our thoughts and ramblings. It’s all right here. Stop by often and join the conversation.

04.05.2012 loading …

New Bills, and a New Brand

5 ways to improve the U.S. currency.

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12.19.2011 loading …
Favor the Bold

Favor the Bold

Those who challenge the status quo often fail, but there is at least some success in the attempt itself. The world of branding is littered with failures, but sadly, they have challenged nothing more than the limits of mediocrity. Fail bigger? Sure. Even better: fail bolder.

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10.21.2011 loading …
The “The” Factor: An Article About Articles

The “The” Factor: An Article About Articles

Where have all the articles (a, an, the) gone?

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10.03.2011 loading …
But Can Your Logo Do…This? The Changing Face of Identity Systems, Installment #2

But Can Your Logo Do…This? The Changing Face of Identity Systems, Installment #2

Creative uses of technology paired with meaningful brand allusions make for breakthrough brand experiences.

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09.21.2011 loading …
What are you trying to say?: An Intro to Infographics

What are you trying to say?: An Intro to Infographics

More than ever, companies are turning to graphic representation to get their ideas across and communicate the content of their data. Good information design sends a message more concisely—and often more effectively—than a huge set of numbers or a page of text. Thanks to their easy absorption, infographics are becoming ubiquitous, producing a new visual vernacular. Understanding this language, though, is much simpler than creating it.

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