Sullivan

Blog

Our news. Our views. Our thoughts and ramblings. It’s all right here. Stop by often and join the conversation.

02.22.2013 loading …

Revealing a brand’s true vital signs.

Getting advertisers to see WebMD's value required telling a story about more than the usual metrics.

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07.10.2012 loading …

Does cash have a future?

The LA Times featured my Dollar ReDe$ign project in a recent article about the fate of paper currency.

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07.09.2012 loading …

Yves Saint Laurent: Re-Branding an Icon

"Saint Laurent Paris"? Now why would they do a thing like that?

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06.22.2012 loading …

Tomorrow is Another Day: Ann Curry’s Farewell to NBC’s Today

Losing her seat next to Matt Lauer shouldn't--and won't--mean the end of Ann Curry's career.

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04.05.2012 loading …

New Bills, and a New Brand

5 ways to improve the U.S. currency.

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