a new brand. a better offering.
While the debate in the legal discovery industry seemed to be between traditional discovery and automation, we helped DiscoverReady realize they didn't have to take sides. The new brand and positioning showed that DiscoverReady is absolutely dedicated to solving their clients' problems. We emphasized the smart, dedicated people who work to provide the best possible service—no matter what.
The new brand platform became a celebration of DiscoverReady’s people and their commitment to excellence. We embraced their “culture of better”: better people, better processes, better service—better discovery. In fact, "Discover Better" became their new tagline.
The new tagline embraces DiscoverReady’s culture of better.
We created an architecture for the brand that reaffirmed the human aspect of DiscoverReady while alluding to their commitment to excellence. This architecture was put to use as they launched their brand at the legal industry's premier event, and in every touchpoint thereafter.
The site presents a potentially confusing offering in a clean, straightforward interface.
Bold graphics catch the viewer’s attention while making short, bold statements.
DiscoverReady’s revenue increased dramatically following the launch of the new brand, making them one of the leading players in the industry. And internally, employees have a clear idea of how to talk about the company and what differentiates them from the competition.
