Sullivan

Services

Engagement on every front.

We are a multi-disciplinary brand engagement firm dedicated to connecting customers to brands at the very moments they’re likely to make decisions. In support of this objective, we provide a variety of integrated services for the clients we serve.

Brand

We identify and articulate the driving force behind companies, products and services.

  • Brand Strategy
    • Positioning
    • Value proposition
    • Brand architecture
    • Product architecture
  • Brand Expression
    • Visual identity
    • Naming
    • Messaging platform
    • Packaging
  • Brand Socialization
    • Standards & guidelines
    • Brand behaviors
    • Brand training

Communications

We define the prospect's decision making process and engage them at every point.

  • Communications Planning
    • DecisionTrack ℠
    • Go-to-market strategy
    • Benchmarking & measurement
  • Marketing Communications
    • Advertising
    • Collateral
    • Presentations
    • Event design
    • Direct mail
    • Annual reports
  • Functional Communications
    • Forms & applications
    • Statements
    • Correspondence

Digital

We create digital experiences to drive action and deepen relationships.

  • Digital Strategy
    • Digital channel strategy
    • User personas & scenarios
    • Search engine optimization
  • Digital Experience
    • Websites
    • Microsites
    • Mobile
    • Email marketing