LAUNCHING A PRODUCT SUITE

We helped Medtronic introduce its new family of Drug-Eluting Stents (DES) into a challenging and quickly changing marketplace. To create a visual and verbal platform for the products, we leveraged the company’s history of innovation, and drew inspiration from the stents themselves. By breaking down key product attributes, we were able to create a suite of visual elements that could be used interchangeably to support key messages, and address the needs of various target audiences. After developing its positioning and name, we brought Endeavor to life through an ad campaign, presentation, conference signage, and messaging panels.