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I am thrilled to announce that Sullivan has acquired digital design studio FOUR32C—bringing industry veterans Mark Jarecke, Mike Lee, Elizabeth Stafford, and Geoff Cardillo to our senior team.

As a brand engagement firm, our goal has always been to bring brand value to our clients by helping them connect with customers in the moments that matter most—online, offline, and through the front line. As the ways customers engage with brands and content evolved, so too has our ability to deliver at each touchpoint.

In 2013, we founded IMPRINT, a Sullivan Content Lab, to create editorial and educational content as a part of our strategy to build a holistic brand experience for our clients’ customers.

And now, FOUR32C’s expertise in digital product and experience design will further strengthen our ability to bring brands to life seamlessly throughout the customer experience.

FOUR32C’s industry acumen in Media and Entertainment, Not for Profit and Cultural Organizations, and Lifestyle—with clients including Vera Wang,, and Weight Watchers among others—complement Sullivan’s strengths in Financial Services, Technology, Professional Services, and Higher Education.

We are committed to expanding our capabilities to adapt to a changing marketing landscape. To that end, we will stay close to buying behavior and continue to build the skills and experience that deliver at critical moments in the customer journey.


Barbara Apple Sullivan