/ NYU Stern
To change students’ perceptions of an MBA, start on day one.
WHAT WE DID
Campaign theme
Customer journey
Website
Mobile
Event experience
Video
Presentations
Changing an orientation process.
To change the reputation of NYU Stern School of Business as a Wall Street feeder school, we created a new digital orientation experience that gave incoming MBA students a new and aspirational way of thinking about their potential as future Stern graduates.
WHAT WE DID
Campaign theme
Customer journey
Website
Mobile
Event experience
Video
Presentations
An onboarding and orientation theme
showed that NYU Stern was a place to explore options, not narrow them.
Modernized launch communications
used a digital format and eliminated the inefficiencies of printing.
We were all blown away by the team’s work and what you were able to deliver. You have lots of fans at Stern!
Jamie Tobias
Executive Director, NYU Stern School of Business
How it worked
Work with us10%
increase in consulting offers
3
Stern students loved the work so much, they came to work at Sullivan
