Solving the demand for data is leading to new innovations in energy.
Aligned Energy took a fresh look at the way we power data centers and found a way to harness and repurpose lost energy in a way that not only saves money for businesses, but helps improve lives in developing countries. To communicate this ambitious new vision, we had to help them define a new category of business that didn’t previously exist—intelligent infrastructure. At the same time, we needed to make sure that they were still able to speak to and grow their core data center business.
What We Did
- Brand Architecture
Positioning the next frontier of infrastructure
by making the sustainability conversation bigger and more impactful than traditional ideas about “going green.”
An identity grounded in evolution
that stays true to Aligned Energy’s mission even as their solutions grow.