/ COLUMBIA LAW

Inspiring giving by showing graduates the legacy they belonged to

WHAT WE DID

Campaign

Design

Website

Social strategy

Identity

Case statement

Communications strategy

Video

For all its influence, Columbia Law had been reluctant to talk about its impact.

With the launch of its $300 million fundraising campaign, the time had come to change that. We created a campaign that showcased the seminal moments in business, legal, political, and cultural history that Columbia Law School has shaped, including the 1954 Brown vs. Board of Education ruling and the record-breaking Alibaba IPO. The messages modulate from past impact to present campus conversations to future student ambitions—showing how, with donor support, Columbia Law will continue to be a formidable force for change.

WHAT WE DID

Campaign

Design

Website

Social strategy

Identity

Case statement

Communications strategy

Video

A legacy that speaks to influential alumni and the next generation of graduates.

Messaging that inspires donors to sustain Columbia’s force in the world.

 

 

A site that brings real-time legal conversations to the forefront.

How it worked

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$325M

Surpassed the $300M goal by 8%

~10%

site visitors that donated

2018

Webby Award Honoree

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