Columbia Law

To inspire giving, we showed graduates the legacy they belonged to.

About Columbia Law

For all its influence, Columbia Law had been reluctant to talk about its impact.

With the launch of its $300 million fundraising campaign, the time had come to change that. We created a campaign that showcased the seminal moments in business, legal, political, and cultural history that Columbia Law School has shaped in the past, including the 1954 Brown vs. Board of Education ruling and the record-breaking Alibaba IPO. The messages modulate from past impacts to present campus conversations to future student ambitions—showing how, with donor support, Columbia Law will continue to be a formidable force for change.

What We Did

  • Campaign
  • Design
  • Website
  • Social Strategy
  • Identity
  • Case Statement
  • Communications Strategy
  • Video

A legacy that speaks to the different mindsets

A legacy that speaks to the different mindsets of influential alumni, rising voices, and the next generation of graduates.

Campaign Messaging

Messaging that drives the investment

that will sustain the school’s ability to remain a force in the world.

Campaign Site

A site that brings real-time legal conversations to the forefront

and highlights how scholarship, faculty, and research are shaping the outcomes.

how it worked.

How it worked.

Campaign website is a 2018 Webby Award Honoree
$120M raised, 40% to the $300M goal with 4 years to go
~10% site visitors have clicked to donate