Generating excitement for a new campus in NYC.
Cornell Tech needed to convince the next generation of tech pioneers that this wasn’t the traditional grad school model that many of them were shunning.
What We Did
- Communications Strategy
Bringing the promise of an education to life.
Our strategy was built at the intersection of the public sector and academia; of creativity and technology.
A dynamic brand architecture
that expanded the meaning of an ivy league institution.
How it worked.