Cornell Tech
A next-generation grad school needed a brand to match.About Cornell Tech
Generating excitement for a new campus in NYC.
Cornell Tech needed to convince the next generation of tech pioneers that this wasn’t the traditional grad school model that many of them were shunning.
Brand Identity
Bringing the promise of an education to life.
Our strategy was built at the intersection of the public sector and academia; of creativity and technology.
Visual Identity
An identity anyone can own
designed to create excitement for a campus that didn't yet exist.
Dynamic Brand Architecture
A dynamic brand architecture
that expanded the meaning of an ivy league institution.
How it worked.
How it worked.
Grew from 1 masters program to 4+in 2 years
Receives an average of50,000+site visitors per month
2015 People's VoiceWebbyAward Winner
Graphis Poster Annual2016Silver Award