Duke Forward
A multi-billion dollar campaign needed to feel personal.About Duke Forward
Connecting to all donors.
University fundraising conventional wisdom suggests that 20% of high-net-worth donors will make up 80% of giving, and that’s where donor engagement should focus. But when they launched their $3.25 billion fundraising campaign, they weren’t satisfied with conventional wisdom. They wanted to embark on a campaign that energized up-and-coming generations of donors, and created a new culture of giving.
Campaign Identity
Building a campaign identity that celebrates collaboration.
A Flexible Campaign
Adapting the campaign for Duke Medicine to engage grateful patients.
how it worked
How it worked.
$3.85B
raised, exceeding the goal by 18.5%
315k
contributors to the campaign
More than
$400M
raised annually–setting records each year