/ DUKE FORWARD

A multi-billion dollar campaign needed to feel personal

WHAT WE DID

Identity

Design

Collateral

Website

Communications strategy

Connecting to all donors.

University fundraising conventional wisdom suggests that 20% of high-net-worth donors will make up 80% of giving, and that’s where donor engagement should focus. But when Duke launched their $3.25 billion fundraising campaign, they weren’t satisfied with conventional wisdom. They wanted to embark on a campaign that energized up-and-coming generations of donors, and created a new culture of giving.

WHAT WE DID

Identity

Design

Collateral

Website

Communications strategy

Building a campaign identity that celebrates collaboration.

Adapting the campaign for Duke Medicine to engage grateful patients.

How it worked

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315k

contributors to the campaign

$400M+

raised annually, setting records each year

$3.85B

raised, exceeding the goal by 18.5%

Work with us