Duke Forward

A multi-billion dollar campaign needed to feel personal.

About Duke Forward

Connecting to all donors.

University fundraising conventional wisdom suggests that 20% of high-net-worth donors will make up 80% of giving, and that’s where donor engagement should focus. But when they launched their $3.25 billion fundraising campaign, they weren’t satisfied with conventional wisdom. They wanted to embark on a campaign that energized up-and-coming generations of donors, and created a new culture of giving.

What We Did

  • Identity
  • Design
  • Collateral
  • Website
  • Communications Strategy

Campaign Identity

Building a campaign identity that celebrates collaboration.

A Flexible Campaign

Adapting the campaign for Duke Medicine to engage grateful patients.

how it worked

How it worked.

$3.85B raised, exceeding the goal by 18.5%
315k contributors to the campaign
More than $400M raised annually–setting records each year