Connecting to all donors.
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University fundraising conventional wisdom suggests that 20% of high-net-worth donors will make up 80% of giving, and that’s where donor engagement should focus. But when they launched their $3.25 billion fundraising campaign, they weren’t satisfied with conventional wisdom. They wanted to embark on a campaign that energized up-and-coming generations of donors, and created a new culture of giving.
What We Did
- Communications Strategy
Building a campaign identity that celebrates collaboration.
Adapting the campaign for Duke Medicine to engage grateful patients.
How it worked.