National WIC Association
Rally 8 million moms around the power of motherhood.About National WIC Association
WIC’s network of independent state and local agencies needed to unify.
8 million women and children around the country rely on the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) for wholesome food, nutrition, education, and community support. Ahead of a campaign to raise national awareness of this important organization, we created a unified brand for National WIC Association that represented what moms really want: encouragement and support to be the moms they want to be.
Brand platform
Building a brand that united the organization and rallied moms.
Visual identity
Creating a visual language that communicates honestly and shows the real world of parenting.
Voice, tone, and messaging
Developing a voice that offers the support and encouragement moms really want.
connecting moms to a community of support
Connecting moms to a community of support.
Connecting moms to a community of support.
Connecting moms to a community of support.
how it worked
How it worked.
WIC saw a greater than100%increase in campaign participation from states with the largest # of potential program participants
1200pieces of collateral have been taken by state-level stakeholders
400+attended a webinar that introduced the brand