/ NATIONAL WIC ASSOCIATION

Rally 8 million moms around the power of motherhood.

WHAT WE DID

Positioning

Identity

Guidelines

Website

Messaging

Collateral

Communications Strategy

WIC’s network of independent state and local agencies needed to unify.

8 million women and children around the country rely on the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) for wholesome food, nutrition, education, and community support. Ahead of a campaign to raise national awareness of this important organization, we created a unified brand for National WIC Association that represented what moms really want: encouragement and support to be the moms they want to be.

WHAT WE DID

Positioning

Identity

Guidelines

Website

Messaging

Collateral

Communications Strategy

Building a brand that united the organization and rallied moms.

Creating a visual language that communicates honestly and shows the real world of parenting.

Developing a voice that offers the support and encouragement moms really want.

Connecting moms to a community of support.

How it worked

Work with us

1200

pieces of collateral taken by state-level stakeholders

400+

attended a webinar that introduced the brand

100%

increase in campaign participation from states with the largest # of potential program participants

Work with us