Changing an orientation process.
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To change the reputation of NYU Stern School of Business as a Wall Street feeder school, we created a new digital orientation experience that gave incoming MBA students a new and aspirational way of thinking about their potential as future Stern graduates.
What We Did
- Campaign theme
- Customer journey
- Event experience
An onboarding and orientation theme
showed that NYU Stern was a place to explore options, not narrow them.
Modernized launch communications
used a digital format and eliminated the inefficiencies of printing.
How it worked.