School of American Ballet
A campaign as badass as the dancers it shapes.About School of American Ballet
The School of American Ballet (SAB) shapes the world’s finest dancers.
Each year, the legendary institution trains, nurtures and prepares over 800 students to launch successful ballet careers around the world. To continue its mission and chart the path forward, SAB launched SAB in Motion, a capital campaign to raise $20M. SAB in Motion needed a fresh visual identity that attracted attention, connected with new donors, differentiated the campaign from other giving opportunities, and expressed the school’s goals and vision for the future.
Campaign Inspiration
The rigor and athleticism of the Balanchine method
inspired the energy and sharp lines of the campaign identity.
Making the case for continuing to build SAB's legacy
Making the case for continuing to build SAB's legacy.
Making the case for continuing to build SAB's legacy.
Making the case for continuing to build SAB's legacy.
Making the case for continuing to build SAB's legacy.
Digital Activation
Connecting digitally
to make contributing compelling and simple.
Messaging
Messaging that speaks to donors
and features the best of SAB—its dancers.
how it worked
How it worked.
"Sullivan helped us elevate our story and gave us the identity and other assets we needed to communicate effectively with our donors. Without them, we wouldn’t have exceeded our fundraising goal. "
- Kristen Barrett, Director of Development