School of American Ballet

A campaign as badass as the dancers it shapes.

About School of American Ballet

The School of American Ballet (SAB) shapes the world’s finest dancers.

Each year, the legendary institution trains, nurtures and prepares over 800 students to launch successful ballet careers around the world. To continue its mission and chart the path forward, SAB launched SAB in Motion, a capital campaign to raise $20M. SAB in Motion needed a fresh visual identity that attracted attention, connected with new donors, differentiated the campaign from other giving opportunities, and expressed the school’s goals and vision for the future.

What We Did

  • Positioning
  • Identity
  • Guidelines
  • Messaging
  • Collateral
  • Digital Outreach
  • Social Strategy
  • Art Direction
  • Communications Strategy

Campaign Inspiration

The rigor and athleticism of the Balanchine method

inspired the energy and sharp lines of the campaign identity.

Making the case for continuing to build SAB's legacy

Making the case for continuing to build SAB's legacy.

Making the case for continuing to build SAB's legacy.

Making the case for continuing to build SAB's legacy.

Making the case for continuing to build SAB's legacy.

Digital Activation

Connecting digitally

to make contributing compelling and simple.

Messaging

Messaging that speaks to donors

and features the best of SAB—its dancers.

how it worked

How it worked.

""Sullivan helped us elevate our story and gave us the identity and other assets we needed to communicate effectively with our donors. Without them, we wouldn’t have exceeded our fundraising goal.” "

- Kristen Barrett, Director of Development
20.8M dollars raised in the campaign
104% of fundraising goal achieved