/ SCHOOL OF AMERICAN BALLET

A campaign as badass as the dancers it shapes.

WHAT WE DID

Positioning

Identity

Guidelines

Messaging

Collateral

Digital outreach

Social strategy

Art Direction

Communications Strategy

The School of American Ballet (SAB) shapes the world’s finest dancers.

Each year, the legendary institution trains, nurtures, and prepares over 800 students to launch successful ballet careers around the world. To continue its mission and chart the path forward, SAB launched SAB in Motion, a capital campaign to raise $20M. SAB in Motion needed a fresh visual identity that attracted attention, connected with new donors, differentiated the campaign from other giving opportunities, and expressed the school’s goals and vision for the future.

WHAT WE DID

Positioning

Identity

Guidelines

Messaging

Collateral

Digital outreach

Social strategy

Art Direction

Communications Strategy

The rigor and athleticism of the Balanchine method

inspired the energy and sharp lines of the campaign identity.

Making the case for continuing to build SAB's legacy

Connecting digitally to make contributing compelling and simple

Messaging that speaks to donors and features the best of SAB—its dancers