For years, we’ve worked with our clients to build thoughtful employer brands by defining their organization’s authentic purpose. Today, purpose seems to be at the heart of every discussion. Whereas businesses used to operate under the Hippocratic principle of “do no harm,” they now need to ask, “how can we do the most good?” As clients and employees alike continue to prioritize how companies impact the world and respond to efforts like climate change and social justice, organizations must find ways to authentically define, operationalize, and communicate their purpose in ways that align with their business’ value propositions and cultures.
I recently spoke with Ken Beaulieu, host of the ANA’s podcast Beyond Profit, about building an employer brand that embeds purpose into every level of an organization. To hear our discussion, visit the ANA’s website.