Brand is earned.

Sullivan is a brand agency based in New York City.

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We build brands and connect them to their audiences at key moments in the customer journey through integrated marketing, design and digital experiences with a specialty in technology, financial services, higher education, and lifestyle.

helping brands engage since1990
7 top 20 universities have built & activated brands with us
$1.3Thas been raised by our not-for-profit clients
25K+financial advisors’ offices across the U.S. have engaged with our work

select clients.

Technology

  • Bloomberg
  • Chainalysis
  • Cognizant
  • Diligent
  • Insight Partners
  • Intersection
  • LexisNexis
  • LinkedIn
  • Liquidnet
  • Nasdaq
  • NICE Systems
  • PhotoShelter

Financial Services

  • American Express
  • Ameriprise
  • AXA Equitable
  • Bank of America
  • BlackRock
  • Capital Group
  • Charles Schwab
  • Citi
  • Columbia Threadneedle
  • Deutsche Bank
  • Fidelity
  • First Data
  • Goldman Sachs
  • iCapital
  • Insight Partners
  • J.P. Morgan
  • Liquidnet
  • Lord Abbett
  • Merrill Lynch
  • MetLife
  • Millennium Management
  • OppenheimerFunds
  • Providence Equity
  • TD Ameritrade
  • TIAA-CREF
  • Two Sigma

Professional Services

  • ADP
  • Baker Tilly
  • BerlinRosen
  • Thomson Reuters
  • Wolters Kluwer

Higher Education

  • Stanford University
  • UC Berkeley
  • VCU Arts
  • Virginia Tech
  • Yale University

Lifestyle

  • Barnes & Noble
  • Better Homes & Gardens
  • CQ Roll Call
  • Disney
  • The Weather Company
  • Traditional Home

Industrials

  • Pitney Bowes
  • Tyco
  • UPS

Not-for-Profit

  • American College of Veterinary Radiology
  • Covenant House
  • Human Rights Watch
  • Ms. Foundation
  • Museum of Fine Arts Boston
  • National WIC Association

Healthcare

  • Aetna
  • Bayer
  • Duke Medicine
  • Healthfirst
  • Hospital for Special Surgery
  • Medtronic
  • Optum Health
  • Pfizer
  • WebMD
  • Weill Cornell Medicine

our services.

our services.

brand strategy
  • brand architecture
  • positioning
  • value proposition
brand expression
  • guidelines and training
  • identity systems
  • logo
  • messaging
  • naming
customer experience
  • communications strategy
  • customer experience design
  • journey mapping
  • personas
  • social & digital strategy
communications
  • collateral
  • custom content programs
  • email & direct mail
  • event communications
  • sales presentations
digital experiences
  • AR/VR experiences
  • digital sales tools
  • mobile & web-based apps
  • social media
  • video
  • websites
campaigns
  • acquisition
  • awareness campaigns
  • fundraising
  • product launch
  • thought leadership