About
Brand is earned.Brand is earned.
Sullivan is a brand agency based in New York City.
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We build brands and connect them to their audiences at key moments in the customer journey through integrated marketing, design and digital experiences with a specialty in technology, financial services, higher education, and lifestyle.
helping brands engage since1990
7 top 20 universities have built & activated brands with us
$1.3Thas been raised by our not-for-profit clients
25K+financial advisors’ offices across the U.S. have engaged with our work
select clients.
Technology
Financial Services
- American Express
- Ameriprise
- AXA Equitable
- Bank of America
- BlackRock
- Capital Group
- Charles Schwab
- Citi
- Columbia Threadneedle
- Deutsche Bank
- Fidelity
- First Data
- Goldman Sachs
- iCapital
- Insight Partners
- J.P. Morgan
- Liquidnet
- Lord Abbett
- Merrill Lynch
- MetLife
- Millennium Management
- OppenheimerFunds
- Providence Equity
- TD Ameritrade
- TIAA-CREF
- Two Sigma
Professional Services
Higher Education
- American University
- Brown University
- Columbia University
- Cornell Tech
- Cornell University
- Dartmouth College
- Duke University
- Kenyon College
- Lehigh University
- New York University
- Stanford University
- UC Berkeley
- VCU Arts
- Virginia Tech
- Yale University
Lifestyle
- Barnes & Noble
- Better Homes & Gardens
- CQ Roll Call
- Disney
- Meredith Corporation
- National Baseball Hall of Fame
- Playboy Magazine
- Scientific American
- The Weather Company
- Traditional Home
Industrials
Not-for-Profit
- American College of Veterinary Radiology
- Covenant House
- Human Rights Watch
- Ms. Foundation
- Museum of Fine Arts Boston
- National WIC Association
- SAG-AFTRA
- School of American Ballet
- The PEW Charitable Trusts
Healthcare
- Aetna
- Bayer
- Duke Medicine
- Healthfirst
- Hospital for Special Surgery
- Medtronic
- Optum Health
- Pfizer
- WebMD
- Weill Cornell Medicine
our services.
brand strategy
- brand architecture
- positioning
- value proposition
brand expression
- guidelines and training
- identity systems
- logo
- messaging
- naming
customer experience
- communications strategy
- customer experience design
- journey mapping
- personas
- social & digital strategy
communications
- collateral
- custom content programs
- email & direct mail
- event communications
- sales presentations
digital experiences
- AR/VR experiences
- digital sales tools
- mobile & web-based apps
- social media
- video
- websites
campaigns
- acquisition
- awareness campaigns
- fundraising
- product launch
- thought leadership