About

Brand is earned.

Brand is earned.

Sullivan is a brand agency based in New York City.

We build brands and connect them to their audiences at key moments in the customer journey through integrated marketing, design and digital experiences with a specialty in technology, financial services, higher education, and lifestyle.

helping brands engage since1990

Founder and CEO Barbara Apple Sullivan on the value of brand.

Executive Creative Director John Paolini

Partner and ECD John Paolini on going beyond brand.

7 top 20 universities have built & activated brands with us
$1.3Thas been raised by our not-for-profit clients
25K+financial advisors’ offices across the U.S. have engaged with our work
Nicole Ferry, Partner and Executive Director of Strategy

Partner and ED, Strategy Nicole Ferry on brand for organizations doing big things.

Nancy Schulman, Partner and Executive Director of Strategy

Partner and ED, Strategy Nancy Schulman on brand's role in high-stakes decisions.

leadership.

leadership.

Barbara Apple Sullivan

Founder & Managing Partner

John Paolini

Partner, Executive Creative Director

Nicole Ferry

Partner, Executive Director, Strategy

Nancy Schulman

Partner, Executive Director, Strategy

Valentine McGovern

Partner, Chief Financial Officer

Christian Castellano

Managing Director, Strategy

Tina Citron

Principal, Executive Producer

Mark Jarecke

Managing Director, Digital

Melissa Kalish

Managing Director, Strategy

Leah Kiel

Principal, Executive Producer

Mike Lee

Creative Director

Richard Smith

Principal, Creative Director

Kevin Steen

Principal, Strategy

Sami Viitamaki

Managing Director, Strategy
join the team

select clients.

Technology

  • Bloomberg
  • Chainalysis
  • Cognizant
  • Diligent
  • Intersection
  • LinkedIn
  • Nasdaq
  • NICE Systems
  • PhotoShelter
  • Shutterstock
  • TierPoint
  • Tradeweb
  • Twitter
  • Two Sigma
  • Windstream
  • Yodle

Financial Services

  • Citi
  • Columbia Threadneedle
  • Deutsche Bank
  • First Data
  • Goldman Sachs
  • J.P. Morgan
  • Lord Abbett
  • MetLife
  • Millennium Management
  • OppenheimerFunds
  • Providence Equity
  • TD Ameritrade
  • U.S. Trust
  • Wells Fargo

Professional Services

  • ADP
  • Baker Tilly
  • BerlinRosen
  • Broadridge
  • Business Wire
  • Evergreen Trading
  • Thomson Reuters
  • Wolters Kluwer

Higher Education

  • UC Berkeley
  • VCU Arts
  • Virginia Tech
  • Yale University

Lifestyle

  • Barnes & Noble
  • Better Homes & Gardens
  • CQ Roll Call
  • Disney
  • The Weather Company
  • Traditional Home

Industrials

  • Pitney Bowes
  • Tyco
  • UPS

Not-for-Profit

  • American College of Veterinary Radiology
  • Covenant House
  • Human Rights Watch
  • Ms. Foundation
  • Museum of Fine Arts Boston
  • National WIC Association

Healthcare

  • Aetna
  • Bayer
  • Duke Medicine
  • Healthfirst
  • Hospital for Special Surgery
  • Medtronic
  • Optum Health
  • Pfizer
  • WebMD
  • Weill Cornell Medicine

our services.

our services.

brand strategy
  • brand architecture
  • positioning
  • value proposition
brand expression
  • guidelines and training
  • identity systems
  • logo
  • messaging
  • naming
customer experience
  • communications strategy
  • customer experience design
  • journey mapping
  • personas
  • social & digital strategy
communications
  • collateral
  • custom content programs
  • email & direct mail
  • event communications
  • sales presentations
digital experiences
  • AR/VR experiences
  • digital sales tools
  • mobile & web-based apps
  • social media
  • video
  • websites
campaigns
  • acquisition
  • awareness campaigns
  • fundraising
  • product launch
  • thought leadership