Advancing diversity and inclusion in our business and beyond
When I founded Sullivan 30 years ago, most brand agencies focused on high-level awareness building and traditional advertising. Few were positioned to think about how organizations with complex ecosystems could use brand to influence customers at critical points of decision. Even fewer were tackling this challenge as an independent, woman-owned business.
Thinking beyond the status quo has always been integral to our mission. It’s enabled us to push boundaries in our creative work and welcome diverse points of view to our team. I firmly believe that diversity is not just a moral imperative—but a fundamental part of who we are that allows us to bring important perspectives to the table.
I also believe that our commitment to diversity must be data-driven, actionable, and reflective of the organization we’re trying to build. That’s why we have surveyed our employees, our vendors, and connected with our clients to develop a cogent set of priorities that will take our commitments further in the future and hold us accountable.
As we strive to be better partners to our clients, better customers to our vendors, and a better home-away-from-home for our employees, we are: