/ CORNELL TECH

A next-generation grad school needed a brand to match

WHAT WE DID

Positioning

Identity

Website

Design

Environment

Messaging

Collateral

Communications Strategy

Generating excitement for a new campus in NYC

Cornell Tech needed to convince the next generation of tech pioneers that this wasn’t the traditional grad school model that many of them were shunning.

WHAT WE DID

Positioning

Identity

Website

Design

Environment

Messaging

Collateral

Communications Strategy

Bringing the promise of an education to life

Our strategy was built at the intersection of the public sector and academia; of creativity and technology.

An identity anyone can own

designed to create excitement for a campus that didn’t yet exist.

A dynamic brand architecture

that expanded the meaning of an ivy league institution.

How it worked

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50,000+

site visitors per month

4

new masters programs in 2 years

2015

People's Voice Webby Winner

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