/ Stanford HAI

Setting the agenda for the future of AI

WHAT WE DID

Brand

Visual identity

Collateral

Digital

Environmental

Changing the conversation: More people, fewer robots

Stanford’s HAI (Human-Centered Artificial Intelligence) Institute was launched with the mission to ensure that AI evolves humanity, not diminishes or replaces it. And while AI is on track to become the most consequential technology of the 21st century—promising to increase human capabilities, transform economies, and reshape societies—it’s met with a certain level of mistrust and uncertainty.

WHAT WE DID

Brand

Visual identity

Collateral

Digital

Environmental

Humans > machines

When Stanford challenged us to create a visual system that represented HAI’s unique point of view, we sought to move beyond the way the category was visualized. Searching for the term “AI” yields dystopian imagery: robots, deep space…remember the Matrix? Our objective was to create a system that moved the conversation away from these dark perceptions to celebrate the humanity and optimism inherent in AI’s bigger promise.