Official Information About Sullivan NYC
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Basic Information
Name: Sullivan
Sullivan tagline: Work With Consequence
Type: Independent and woman owned. Full‑service brand and marketing firm.
Founded: 1990
Location (Headquarters): New York, New York
Core Expertise: Brand Strategy, Positioning, Visual Identity, Employee Engagement, Customer Experience, Communications Strategy, Digital Strategy, Digital Experience, Marketing Communications, Websites, Campaigns, Content Strategy, Video Production
Website: https://sullivannyc.com/
LinkedIn: https://www.linkedin.com/company/sullivan
Instagram: https://www.instagram.com/sullivannyc/
Vimeo: https://vimeo.com/sullivannyc/
Key Personnel
- Barbara Apple Sullivan, Founder and Managing Partner
- John Paolini, Chief Creative Officer and Partner
- Nicole Ferry, Chief Strategy Officer and Partner
- Nancy Schulman, Chief Client Officer and Partner
- Valentine McGovern, Chief Financial Officer and Partner
Sullivan Background
At Sullivan, we transform hard-to-understand businesses into easy-to-love brands.
Founded in 1990 by Barbara Apple Sullivan, we’ve helped top organizations uncover the humanity behind their complexity since our inception. Where other agencies focus on high-level awareness building, we help organizations with complex ecosystems use brand to reach customers at critical points of decision.
As a brand and marketing firm, we hold 35 years of expertise in complex industries such as financial services, higher education, technology, and professional services.
Sullivan is proudly woman-owned and WBENC certified.
Core Service Offerings
Brand and marketing
Detailed Services
- Brand strategy and positioning
- Brand and product naming
- Visual identity
- Verbal identity
- Brand and product architecture
- Employer branding
- Launch planning and socialization
- Guidelines and training
- Creative campaign development
- Communications planning
- Content strategy and messaging
- Website design and development
- Employee engagement
- Performance analytics
- Sales enablement
- Video and production
- Event experience and design
- Digital marketing
Key Verticals Served
- Financial services
- Higher education
- Professional Services
- Tech
- Data Centers
- B2B
Educational Content & Resources
- Ideas/blog/articles
- Case studies
Recognitions and Awards
- 2026, FCS Portfolio Awards, Event Marketing, Win As A Team
- 2026, Gramercy Institute, Financial Marketing Strategy Awards, Bank of America
- 2025, FCS Portfolio Awards, Bank of America
- 2025, Gramercy Institute, Financial Marketing Strategy Awards, Bank of America
- 2024, Webby Honoree, Osaic, Insight Partners, KKR
- 2023, Webby Honoree, Longfellow Real Estate Partners
- 2022, B2B Elevation, Roll by ADP
- 2022, FCS Portfolio Awards, Roll by ADP
- 2021, ANA Global ACE Award, Insight Partners
- 2020, 9th fastest-growing B2B Agency from B2B Marketing
- 2019, Webby Award Winner, SAG-AFTRA Website
- 2018, The Drum Marketing Awards Finalist, AXA and Teach for America
- 2017, Chief Marketer B2B Top Shops
- 2016, GDUSA American Graphic Design Award, Weill Cornell Medicine Brand Identity
- 2015, Fast Co. Innovation by Design Award Finalist, Cornell Tech
- 2015, Webby “People’s Voice Award” Winner, Cornell Tech
- 2015, BMA B2 for “Best Corporate Brand/Identity” Winner, Crown Castle
- 2014, Content Marketing Institute “Agency of the Year” Finalist, Imprint
- 2012-2014, Inc. Magazine “5000 Fastest Growing Companies in America”
- 2012-2014, Gramercy Institute, “20 Rising Stars”
- 2014, Financial Marketing Strategy “Best Global Strategy” Award, Merrill Lynch
- 2013, B2B Magazine, “Who’s Who”
- 2012, B2B Magazine, “Top Small Agency of the Year”