Diana Bach Returns to Sullivan as Managing Director, Strategy

Sullivan is pleased to welcome back Diana Bach as Managing Director of Strategy. Born in creative agencies and raised in tech, she brings deep experience building brands in a way that ties strategy directly to business outcomes. Most recently, she was an award-winning Managing Director of B2B Brand & Go To Market Strategy at Principal Financial Group. She was recruited into a new role created to bridge marketing and sales, where she accelerated revenue growth and lifted close ratios. Before that, she spent nearly a decade at Twitter. There she helped build the marketing practice and scale the business from IPO through a period of rapid growth. 

As a Managing Director at Sullivan, she will be focused on helping clients get a clear understanding of what their brand stands for and making sure the idea carries all the way through to the conversations where business gets won. Her work on both the agency and client side has given her a deep obsession with the customer and helped her recognize the difference between a strategy that looks good on paper and one that drives action.

Please join us in welcoming Diana back to the Sullivan team!