/ CORNELL TECH
A next-generation grad school needed a brand to match
WHAT WE DID
Positioning
Identity
Website
Design
Environment
Messaging
Collateral
Communications Strategy
Generating excitement for a new campus in NYC
Cornell Tech needed to convince the next generation of tech pioneers that this wasn’t the traditional grad school model that many of them were shunning.
WHAT WE DID
Positioning
Identity
Website
Design
Environment
Messaging
Collateral
Communications Strategy
Bringing the promise of an education to life
Our strategy was built at the intersection of the public sector and academia; of creativity and technology.
An identity anyone can own
designed to create excitement for a campus that didn’t yet exist.
A dynamic brand architecture
that expanded the meaning of an Ivy League institution.
How it worked
Work with us50,000+
site visitors per month
4
new masters programs in 2 years
2015
People's Voice Webby Winner
