/ Brown University

Brown University Needed a Giving Experience that Lives Up to its Ethos

WHAT WE DID

Naming

Visual design

UX design

Front-end web development

On the heels of launching Brown/Together, Brown University needed a website as unified as the campaign.

In 2015, Sullivan branded and launched Brown/Together, a $3 billion capital campaign. But when alumni went online to engage with Brown, they faced a fractured experience spread across 13 advancement portals, each devoted to a different priority. Brown needed a single place for alumni, parents, and donors to be inspired by Brown’s vision and to support the Brown experience. Sullivan reimagined what giving to Brown would look like, building a new digital hub that enabled a user experience as unique as a Brown education.

WHAT WE DID

Naming

Visual design

UX design

Front-end web development

Using an agile methodology with a dispersed team for a more nimble, efficient website build.

The portal was built as a single page application using VUE.js and connected to Drupal as a content repository.

Online giving widget reading
Brown University giving form with gift amount buttons and a red gift summary panel

A redesigned giving form that prioritizes the why over the how much.

Brunonia wordmark in white on Brown red
Laptop showing the Brunonia giving site with a Brown football story
Brown graduates in caps and gowns celebrating beneath the campus's iron gates

Responsive design to ensure giving is simple any time, on any device.

Phone screens of the Brunonia giving site's menu and story pages
Laptop mockup of the Brunonia giving site homepage on a red background

We couldn't be more excited. It's truly been a labor of love and we couldn't have done it without you.

Senior Marketers

Brown University