We’re gonna need some more nametags.
What We Did
- Customer Personas
- Communications Plan
- Messaging Toolkit
- Sales Playbook
- Sales Presentation
- Internal Training
- Thought Leadership
Some tech companies have their head in the clouds.
Those voices in your head? They’re your prospects.
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We created detailed user personas for the five distinct audience mindsets the Hosted Solutions sales team would encounter - from prospects who were looking for a true partner to those motivated solely by cost. Then, we prepared talk tracks for almost any conversation they might encounter. After all, just because two people share the same title that doesn’t mean they’re concerned about the same things. This helped the sales force to uncover that person’s unique needs and desires.
Go forth and sell
These personas, coupled with a communications plan and internal “sales playbook” for use out in the field ensured the sales force properly articulated why Tierpoint was the right partner for their prospects.