Creating a Premium Experience for UHNW Clients
It’s hard to overstate the impact of AI as it’s disrupting every part of the way we live. While we’re already seeing its disruptive potential across industries, economies and society—the direction it ultimately takes is uncertain. Stanford’s HAI (Human-Centered Artificial Intelligence) Institute was launched with the mission to ensure that AI evolves humanity, not diminishes or replaces it.
Humans over machines
When Stanford challenged us to create a visual system to represent HAI’s unique point of view, we knew we needed to move beyond the dark, abstract, “laser-beam” imagery that’s become a cliché in the category. We wanted it to feel positive and optimistic—to celebrate what connects us and the promise of a better future.
An identity that unites and plays nice
HAI’s new identity weaves together several elements—like threads in a larger fabric—to highlight the collaborative nature of the Institute’s work, while working within Stanford’s broader identity system. The new logo represents their mission of bringing many perspectives together to advance understanding of AI’s potential. Our color system signals the promise of inclusivity by challenging the tropes of the category and placing the human experience squarely at the center.
