/ EVERGREEN TRADING

Corporate trade, sometimes called barter, might be one of the most misunderstood categories in media. Trade allows companies to turn unwanted assets into future media credits. And while CFOs and CPOs love the value it provides, CMOs generally tend to be less than enthusiastic. They’re thinking, you bought our junk so the media you give us in return must be junk as well, right? Not so fast.

While Evergreen Trading does trade media for unwanted assets, they’re much more partner than vendor. Their new brand system moves them away from the category’s corporate, procurement-driven image, and helps illustrate their unique media investment model. The pathway design element communicates Evergreen’s desire to work side-by-side with the CMO.

To help demystify their business, we built an iconography system that illustrates the breadth of the products they’re willing to take on. We traded the sad, dated photos of pencils, slacks, and office chairs for simple, clean, and friendly icons that spoke more to their service and culture.

As businesses increasingly rely on digital experiences to grow their bottom line, a thoughtfully designed and executed website isn’t a “nice to have,” it’s table stakes. Our new site for Evergreen not only served as the perfect channel to relaunch their brand, it also helped promote their credibility among CMOs as an insightful, innovative and easy to work with partner. The animated path highlights their collaborative nature and guides the user through the experience.