Partnering on 10 years of transformation
Crown Castle has transformed its business from leasing cell towers to helping shape the way the world connects.
We’ve partnered with Crown Castle, a leading provider of tech infrastructure, as they’ve transformed their company by acquiring businesses and diversifying their offerings. Over the last decade, we’ve been with them every step of the way—helping them leverage their brand and marketing to address priorities ranging from digital-first customer experiences to lead generation campaigns targeting the highest-value prospects.
Spreading awareness of a more connected world
We helped Crown Castle assert their existing impact, developing a brand that increased awareness among the audiences critical to their continued growth.
Our focus was on how Crown Castle’s solutions transformed communities—helping individuals and businesses increase their ability to connect and creating greater possibilities at every turn.
Their new identity served as a launchpad, taking them out of a transactional messaging space and into the realms of purpose and vision that they needed to inhabit.
Building authority with niche audiences
As Crown Castle expanded into new industries and markets, they needed content and experiences that made their story relevant to new prospect segments.
Crown Castle launched targeted campaigns specific to industries like healthcare, government, and education—all with industry-specific stories that resonated with the unique challenges that those audiences face. We backed these narratives with calculators and expository videos that addressed pain points, suggested solutions, and added potential value to the customers.
Bridging the gap between sales and marketing
To convert some of the world’s largest companies into clients, Crown’s sales teams needed out of the box thinking. So we helped create innovative ABM campaigns and sales enablement tools to give their salespeople opportunities to turn leads into new clients.