Crown Castle

Enabling your wireless world.

About Crown Castle

Bringing an unknown brand into the light.

You may have never heard of Crown Castle, but without them you’d be lost—literally. They provide the infrastructure (cell towers, rooftop antennas, small cell solution) that makes your cell phone work. With wireless technology having become integral to our lives, the demand for the infrastructure that supports it is only growing. Crown Castle needed to start telling the story of how they were fundamental to all.

What We Did

  • Positioning
  • Identity
  • Messaging
  • Collateral
  • Infographics
  • Guidelines
  • Video
  • Website
  • Communications Strategy

Visual identify

Building an identity that transformed a “tower company” into an essential part of modern life.

Building a site relevant to each audience.

Building a site relevant to each audience.

using everyday conveniences to reinforce employees' essential roles

Using everyday conveniences to reinforce employees' essential roles.

building a campaign that speaks to all from wireless carriers to community members and municipal officials

Building a campaign that speaks to all

from wireless carriers to community members and municipal officials.

demonstrating cultural relevance with a series of videos that showcase Crown Castle’s effect on our everyday lives

Demonstrating cultural relevance

with a series of videos that showcase Crown Castle’s effect on our everyday lives.

How it worked.

How it worked.

Crown Castle's identity won a 2015 BMA B2 award for corporate identity