Bringing an unknown brand into the light.
dissertation versus thesis
statement of the hypothesis
You may have never heard of Crown Castle, but without them you’d be lost—literally. They provide the infrastructure (cell towers, rooftop antennas, small cell solution) that makes your cell phone work. With wireless technology having become integral to our lives, the demand for the infrastructure that supports it is only growing. Crown Castle needed to start telling the story of how they were fundamental to all.
What We Did
- Communications Strategy
Building an identity that transformed a “tower company” into an essential part of modern life.
Building a site relevant to each audience.
Using everyday conveniences to reinforce employees' essential roles.
Building a campaign that speaks to all
from wireless carriers to community members and municipal officials.