/ SCHOOL OF AMERICAN BALLET
A campaign as badass as the dancers it shapes.
WHAT WE DID
Positioning
Identity
Guidelines
Messaging
Collateral
Digital outreach
Social strategy
Art Direction
Communications Strategy
The School of American Ballet (SAB) shapes the world’s finest dancers.
Each year, the legendary institution trains, nurtures, and prepares over 800 students to launch successful ballet careers around the world. To continue its mission and chart the path forward, SAB launched SAB in Motion, a capital campaign to raise $20M. SAB in Motion needed a fresh visual identity that attracted attention, connected with new donors, differentiated the campaign from other giving opportunities, and expressed the school’s goals and vision for the future.
WHAT WE DID
Positioning
Identity
Guidelines
Messaging
Collateral
Digital outreach
Social strategy
Art Direction
Communications Strategy
The rigor and athleticism of the Balanchine method
inspired the energy and sharp lines of the campaign identity.
Making the case for continuing to build SAB's legacy
Connecting digitally to make contributing compelling and simple
Messaging that speaks to donors and features the best of SAB—its dancers
